Category Archives: Identity

South Lake Union Dog Park


A group of dog-loving Seattle citizens has started a movement to transform the old Greyhound station on Denny Avenue into an all-inclusive dog park, and who better than Modern Dog to give an identity to their vision?

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Razzis Pizzeria


Razzis has been proudly serving the Seattle area for over 15 years.

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Fainting Goat


The next time you’re in the mood for a sweet treat try Fainting Goat, a new organic gelato shop located in the Wallingford neighborhood of Seattle. Fainting Goat gelato is made from locally grown, organic dairy and sugar, and handcrafted on site by a family-owned business. Fainting Goat gelato is lower in both fat and calories when compared to traditional ice cream. It’s lighter and healthier because it’s made with milk instead of cream. Mother, father and daughter are as sweet as the treats they serve. Flavors include roasted almond, coconut and pineapple, pistachio, caramel and almond, hazelnut, tiramisu and chocolate of course. Want to sample something, just ask!. Located at 1903 North 45th St., Seattle.

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Element 7


Identity for a new natural pharmacy and herbal dispensary located on Bainbridge Island in Washington state. Dr. Holly Christy’s mission is to help her patients balance their lives by using naturopathic medicine and acupuncture modalities. These include dietary and lifestyle counseling, acupuncture, acutonics, cupping, homeopathy, Eastern and Western botanical medicine, and nutritional medicine. As a primary care physician, Holly addresses all general healthcare needs, including annual and school exams, labwork, preventative maintenance, management of chronic disease and treatment of acute ailments. With our design for Element 7, we combined nature with science. The circle e7 icon is strong enough visually to work modularly on it’s own.

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nola


   
After months of preparation, planning and construction, this past July 2009 Nola opened it’s doors. Husband and wife team, Brandon and Jenny Trimble found a cool space in the Wallingford neighborhood of Seattle to open their hair salon and barbershop. We simply combined their two children’s names, Noah and Tula and “Nola” the salon was born, specializing in cuts and color . The logo’s custom lettering takes it visual cues from simplicity: pure circles and lines, to create a memorable brand that is clean and modern. Check out their website (which we also did for them).

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Super Bowl Logos


Client: New York Times
These hypothetical logos ran in the January 28th edition of the New York Times. Editor Jason Stallman asked us to submit proposals for what we think would make a good Super Bowl logo for this year’s game in Tampa.

From Mike: The Super Bowl always wants to be bigger, glitzier and more spectacular than every Super Bowl preceding. But with the United States in it’s current recession, major advertising sponsors pulling out, and Tampa Bay having very little hosting money – this Super Bowl will need a government stimulus package to be all it wants to be.

From Shogo: Super Bowl logos all have the same overly commercialized, cheezy, mainstream look. In spirit with a younger, more rebellious generation, I ripped off a Super Bowl Logo from a few years back and added my own art over the top of it. Much better.

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ACT Theatre


ACT Theatre wanted an identity that was unique in the Seattle market. Their Artistic Director, Gordon Edelstein, grew up in NYC and spent a lot of time at the Public Theatre. Gordon wanted Modern Dog to capture the feeling of grand excitement he experienced in New York. The block configuration of the mark makes for great design flexibility with the identity.

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Olive Green Dog


Modern Dog helped create this Olive’s identity from the ground up. We developed the character, logotype, stationery and website – a strong visual gestalt that we carry through all of their packaging, advertising and eBlasts.

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Nux Hangover Remedy


Nux is a homeopathic remedy for hangovers. Homeopathic products generally have a bit of a chinese medicine or naturopathic tincture vibe, but we branded Nux more like a western mainstream pharmaceutical brand. Average American consumers still tend to have a more innate faith with western medicines and all their chemicals when it comes to pain and suffering – such as a hangover. We also created the Nux website and are working on online promotional videos.

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MasikaTech


MasikaTech is a Seattle based technology and consulting company. Since they are a new business in a highly competitive market, our main goal with their branding and website was to create the feeling that MasikaTech is a solid, forward-thinking and capable service provider. Initial feedback has been overwhelmingly positive, including unsolicited praise for their new visual identity – leading directly to new clientele. Go, Go MasikaTech!

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Washington State Lotto


Publicis USA came to Modern Dog for help updating the Lotto logotype. Modern Dog was able to give the logotype a vibrant new look that didn’t lose the familiar feel of the original.

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Brown Paper Tickets


BPT is a popular online ticketing service whose mission is to change the face of the ticketing industry. Years of unfair pricing and mediocre service have resulted in these practices becoming the norm. Leading by example, Brown Paper Tickets is guiding the industry into a new era of affordable ticketing and quality service. Modern Dog created an identity for BPT that visually reflects their grass-roots approach. Below is a sampling from our process.

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Mercer


The Mercer business model: bring contemporary fashion – mostly jeans and t-shirts – to women 25 to 50 years old who are on the go, and give them a shopping alternative that is both convenient and fun. Owner Scott Bonomo told us that if Mercer were a car, it would be a restored 356 Porsche Speedster. (We nodded our heads pretending we knew what he meant. Truthfully though, we think that’s a cool analogy.) He also told us he likened the Mercer brand to an old New York City warehouse district sign or a French bakery. We included comps pulled from our first round of exploration for you to see, as well as the final identity as applied to outdoor signage. Mercer now has five locations in Washington and California. We’re so happy to see Mercer thrive!

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K2 Snowboards 1989-2000


In the late 1980′s Modern Dog began more than a decade-long partnership with K2 Snowboards. K2′s new snowboard division needed to break away from their parent company’s very strong image as a ski conglomerate – at that time a turn-off to the more rebellious snowboarding contingent. Modern Dog helped K2 Snowboards develop an ever-evolving identity that separated them from the parent company not only visually, but in branding approach as well. This approach helped propel K2 Snowboards to becoming second largest snowboard company in the world.

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